Plum Journey: Slivovitz Experience - Museum, Tasting and Beyond
Embark on a sensory journey through the Plum Journey: Slivovitz Experience, where Czech heritage meets modern 5D virtual reality, culminating in a delightful tasting of traditional fruit spirits and Wallachian canapés.
Overview
The Plum Journey offers a unique insight into the heritage of Slivovitz, the beloved Czech plum brandy produced in Vizovice since 1894. You’ll follow the plum’s journey from orchard to distillery through an immersive exhibition filled with animated projections, genuine artifacts, and sensory storytelling. At the heart of the experience lies an exclusive 5D virtual reality show, designed to transport you into the life of a plum, with visuals, motion, scents, and wind effects providing an unforgettable multisensory adventure. The tour concludes with a guided tasting of three distinctive fruit distillates, plus refreshing plum lemonade, paired with three traditional Wallachian canapés in a stylish bar setting. Options include Standard or Premium Kosher tasting, ensuring inclusivity and authenticity. After the tasting, you’ll have the chance to browse the souvenir shop, offering award‑winning Czech spirits, plum jams, teas, prunes, and personalised bottle labels you can add right on site. You’ll also gain valuable insights into the cultural significance of Slivovitz and its role in Czech and Moravian traditions, making this not just a tasting—but an educational experience. Guided entirely in English, with audio guides available in multiple languages on request, this self‑guided experience is accessible, engaging, and limited to small groups for a more intimate feel. Wheelchair access and service animal accommodation ensure everyone can participate comfortably. Children 12 and up may join, with a non‑alcoholic tasting option available. Free cancellation up to 24 hours before your visit gives you flexibility and peace of mind, making this a perfect add-on to your Prague itinerary. Whether you're a culture lover, foodie, or simply curious traveler, the Plum Journey promises a memorable fusion of technology, tradition, and taste.
Select date, participants and language
Highlights
- ● Journey through immersive exhibits that reveal the rich and fascinating Slivovitz history.
- ● Experience the captivating 5D show and feel as if you are a plum in motion.
- ● Savor three distinctive fruit spirits and refreshing plum lemonade paired with canapés.
- ● Select your preferred tasting option: Standard or Premium Kosher for authentic flavors.
- ● Explore the souvenir shop and personalise your bottle label for a unique keepsake.
What's Included and What's Not?
Included
- 55-Minute Interactive, Self-Guided Tour Conducted In English, With Audio Guides Available In Multiple Languages Upon Request
- Immersive 5D Virtual Reality Show Offering A Unique Multisensory Experience
- Complimentary Tasting Of Three Distinctive Fruit Distillates, Refreshing Plum Lemonade, And Three Traditional Wallachian Canapés
- Entry And Admission To The Renowned Slivovitz Museum – R. Jelínek, Showcasing Czech Plum Brandy Heritage
Not Included
- Additional Alcoholic Beverages Beyond The Included Tasting
- Alcoholic Tastings For Guests Under 18 (Age Verification Required)
- Tastings Other Than The Selected Ticket Option
- Sampling With Entrance Tickets Only
- Transportation To And From The Venue
- Tips
Not Suitable For This Activities
- ●Children under 12 years
- ●People with motion sickness
Not Allowed This Activities
- ●Luggage or large bags
- ●Oversize luggage
- ●Pets (assistance dogs allowed)
- ●Smoking indoors
Important Information
What to Bring
Information Before Booking
- ●The Tour Is Self-Guided, But Staff Are Available To Assist If Needed
- ●Tastings Are Only Available For Guests Aged 18 And Over (ID Required)
- ●Non-Alcoholic And Kosher Options Must Be Selected During Booking
- ●The Museum Is Fully Wheelchair Accessible And Service Animal Friendly
- ●Tours Start Every Full Hour; Please Arrive At Least 10 Minutes Early
Know Before You Go
- ●The Experience Includes Standing, Walking, And Visual Effects
- ●The 5D Show Contains Motion, Wind, Scents, And Lights
- ●Alcoholic Tastings Are Not Available To Guests Under 18 — ID Must Be Presented On Arrival
- ●Guests Who Chose Non-Alcoholic Or Kosher Options Will Receive A Customized Tasting Accordingly
- ●The Venue Is Located In Central Prague — Please Plan Your Transportation In Advance
Highlighted reviews from other travelers
Libby Mary Jo - Canada
05 May
I wasn’t quite sure what to expect, and since we visited on a Sunday evening, it was very quiet with just my husband and me on the tour. The first part felt a bit slow, and we found ourselves eager to move on. The second section was also somewhat dull, as it was mostly informative rather than inte...
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Alphonso Denzel - Germany
09 May
A highly creative and engaging show with a lot of variety. The staff were extremely friendly, and I would definitely recommend it. Excellent value for the price!
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Customer Reviews
All reviews are from verified customers who purchased the activity. Reviews can only be submitted after the activity takes place.
Overall Rating
5.0/5
Based on 9 Reviews
5.0/5
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05 May
I wasn’t quite sure what to expect, and since we visited on a Sunday evening, it was very quiet with just my husband and me on the tour. The first part felt a bit slow, and we found ourselves eager to move on. The second section was also somewhat dull, as it was mostly informative rather than interactive. But when we reached the third part, the excitement really kicked in! The VR headsets combined with the motion chairs vividly illustrated the journey of a plum being transformed into Slivovice. It might sound strange, but it was absolutely fantastic I couldn’t stop laughing! We chose the kosher experience, and the tasting platter along with the flight of Slivovice at the end of the hour was outstanding. The staff were friendly and very accommodating. I’d recommend this tour just for the VR experience alone. It offered great value for money and was a fascinating and unique adventure.
Helpful? Yes
09 May
A highly creative and engaging show with a lot of variety. The staff were extremely friendly, and I would definitely recommend it. Excellent value for the price!
Helpful? Yes
11 May
It was fascinating to discover how the business endured and expanded through the world wars and occupation. I especially enjoyed the virtual reality tour that showed the journey of a plum turning into plum brandy. The tasting session was paired with tasty snacks, which made it even better.
Helpful? Yes
18 May
The museum was beautifully designed, highly interactive, and genuinely fascinating. The tasting session afterward was delightful, featuring small tapas paired with the drinks. It made for a truly enjoyable experience.
Helpful? Yes
22 May
The museum showcases beautifully restored spaces and tells the story of the Jelinek family. You can take a journey back in time and even experience being a plum through virtual reality.
Helpful? Yes
25 May
This experience was a lot of fun the tour is self guided, which was really cool. I even got to be the plum! Definitely not something to miss. There are also plenty of other attractions nearby to explore!
Helpful? Yes
28 May
We enjoyed a fascinating interactive tour followed by a tasting session. The value for money was excellent, and the staff were very welcoming. I highly recommend this museum it offers a truly unique experience!
Helpful? Yes
02 June
Really fun and exciting. A perfect suggestion for a rainy day. Definitely a must see when you’re in Prague! Highly recommended!
Helpful? Yes
05 June
A nice, compact tour of the Slivovitz museum. The 5D experience with the headset was impressive, following the plum’s journey through distillation. It was really entertaining. At the end, you get to sample three shots of Slivovitz along with some small sandwiches. While Slivovitz isn’t really my favorite, the sandwiches were delicious. There’s also a non alcoholic option available if you prefer. Overall, great fun and definitely worth recommending.
Helpful? Yes
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